Started as Brand Manager and was promoted to Marketing Director, leading brand development and marketing operations. Increased international visibility through media, cultural initiatives and strategic collaborations, positioning the company as a key cultural and commercial destination in Armenia.

Leads the Chamber’s Asia agenda, developing business links with partners in China and supporting market entry and B2B/B2G cooperation. Initiated an institutional partnership for a professional study expedition to Shanghai and Hangzhou for Armenian marketing and PR executives. Leads the Chamber’s brand and communications.

Led commercial strategy with full P&L responsibility in a regulated aviation market. Nearly doubled revenue (+97%) in 18 months by restructuring operations, increasing flight-hour utilization and shifting focus to premium services. Initiated and co-launched the Ultima Copter and Sky Tour tariffs with Yandex, bookable directly in the Yandex Go app. Built partnerships with government bodies, banks, mining and IT companies, luxury brands and tour operators. .

Strategic consulting firm specializing in strategy and crisis management, branding and marketing, Asia business development and business management.